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10 Inbound Marketing Strategy Tasks a VA Can Handle

April 16th, 2010 :: Thursday Bram

The tasks that make up an inbound marketing strategy are known more for requiring constant attention than some of their outbound counterparts. With a trade show, for instance, you’ve got some prep work to do, but once the show is over you can relax. With a blog, though, you have to keep adding new content at the very least. Working with a virtual assistant who specializes in that sort of work can help you focus on running your business while still getting the benefits of those inbound marketing strategies. It’s just a matter of deciding what tasks to outsource to your VA.

  1. Writing blog posts: Depending on your VA, she may be willing to simply write the posts and other materials you need for your inbound marketing efforts. That can be one of most time-intensive parts of a strategy like blogging, freeing up your time significantly.
  2. Finding freelance writers: If you need more content than your VA is ready to put together, you can have her handle the process of finding more posts and articles.
  3. Managing social media profiles: Twitter, Facebook and all those other social networking sites can make a big difference in your ability to connect with potential customers. Setting up and maintaining those profiles is a job that a VA can take off your plate.
  4. Publishing posts and newsletters: Even if you’re comfortable creating content for your site, the time it takes to get your writing ready to publish could be better spent writing even more. That’s why it can make sense to have a VA handle the publishing process.
  5. Creating online events: Want to run a webinar to bring in leads for your business or, perhaps, another kind of online event? Hand your ideas over to a VA and she can set up the tools you need as well as help you promote it.
  6. Sourcing photos and images: Need a stock image to go with a newsletter? Have your VA find a few options to help you get the right picture without spending hours looking.
  7. Commenting on other sites: One of the fastest ways to build up traffic on a blog is to comment on other sites, a task that a VA can do just as easily as you can. Your VA can use her own name, just as long as she links those comments back to your site.
  8. Respond to comments and emails: A good inbound marketing strategy will generate comments and responses on your website, as well as through email. Responding can quickly get out of hand, especially if you need to focus on the day-to-day details of running your business.
  9. Optimizing search engine results: There are pages and pages of tactics you can use to help improve your search engine results, and most of them are not ‘set it and forget it’ approaches. Many VAs specialize in SEO tasks, however, making the process easier.
  10. Creating ebooks: Creating informational resources can be crucial to helping leads find you. While you may not need to put together entirely new material, a VA can help you gather information for an ebook, as well as edit, design and promote it.

These ideas are just starting points. There are thousands of virtual assistants out there, many of whom specialize in inbound marketing. It’s just a matter of finding a VA who will be a good fit with your business.

Image by Flickr user gmahender

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View Comments to “10 Inbound Marketing Strategy Tasks a VA Can Handle”

  1. benlanders says:

    Was this post written by a virtual assistant!? ;)

    I agree that certain tasks of a business can (and should) be outsourced, but content creation for inbound marketing isn't one of them. I've tried a number of VA's and most are unsuited for anything other than very basic tasks.

    Using a VA to create an ebook? Are you nuts?

    The key to inbound marketing is to create volumes of remarkable content. Do you think Seth Godin or Avinash Kaushik have VA's writing their blog posts, commenting on other websites or writing their ebooks? Never.

    If you believe in the power of inbound marketing, make time for it.

  2. benlanders says:

    Was this post written by a virtual assistant!? ;)

    I agree that certain tasks of a business can (and should) be outsourced, but content creation for inbound marketing isn't one of them. I've tried a number of VA's and most are unsuited for anything other than very basic tasks.

    Using a VA to create an ebook? Are you nuts?

    The key to inbound marketing is to create volumes of remarkable content. Do you think Seth Godin or Avinash Kaushik have VA's writing their blog posts, commenting on other websites or writing their ebooks? Never.

    If you believe in the power of inbound marketing, make time for it.

  3. BizSugar.com says:

    10 Inbound Marketing Strategy Tasks a VA Can Handle…

    The tasks that make up an inbound marketing strategy are known more for requiring constant attention than some of their outbound counterparts. With a trade show, for instance, you’ve got some prep work to do, but once the show is over you can relax. Wi…

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