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10 Powerful SEO Tips for Your Blog

February 9th, 2010 :: Steven Fisher

Everyone these days with a web site has probably heard words like “blogs”, “SEO and “Search Engines”. I am sure if you are on the web you are using a search engine every day. Over the last few years people have used blogs to communicate in a more engaged way with their readers. With the millions of blogs out there it is a bit tough to be heard and while search engines love blogs (each new post looks like the site is new and that is great for rankings) there is a challenge in how to properly tune your blog and optimize it for the search engines. Therefore we have put together this list of 10 powerful SEO tips for your blog.

1.) Leverage great SEO plugins

On Wordpress, there is a plugin called All-in-One SEO pack which you can do the required optimization such as adding titles, tags etc. and obtain higher search engine rankings for your blog. Another is called Google sitemap plug-in and when you update your blog, its URL is submitted to the Google index by Google Sitemaps, which will help search engines to index the same. You can also use related posts plug-ins like Simple Tags as these generate deep links under each post linking to related posts within your website owing to the presence of common tags. This fetches a great number of visitors from search engines as these love internal linking of pages within your website. If anyone integrates full RSS feed in a website, the links will be directed to your pages. This increases the usability of your blog manifold thereby enabling search engine crawlers to index your previous blog posts too.

2.) Create Great Headlines

There is nothing better than a great headline. It has worked for newspapers since they were invented and if you are like me you have a feed reader and scan the headings to see what to read and what to pass over. Headings have a lot to do with that. So you might have the most awesome content in the world but if your heading stinks, no one will even go further in your post.

3.) Use Alt Tags on Your Images

Freelance Folder has a good write up on using Alt Tags in your images -”Putting alt attributes on your images actually serves two purposes. In terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings. In addition, including image alt attributes help the visually impaired who access web sites using a screen reader. They can’t see the image, but with a descriptive alt attribute, they will be able to know what your image is.

4.) Create Relevant Content

Freelance Folder also talks about how important relevant content is to a blog. “You can put all the keywords you want in the meta tags and alt image tags, etc — but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt. While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by SEO companies that honestly don’t make much sense from the reader’s point of view. When creating your site copy, just write naturally, explaining whatever information you’re discussing. The key is to make it relevant, and to have it make sense to the reader. Even if you trick the search engines into thinking your page is great — when a potential customer arrives at the site and can’t make heads or tails of your information and it just feels spammy to them — you can bet they’ll be clicking on the next web site within a matter of seconds.

5.) Leverage Social Media Channels

Everyone these days are using Facebook and Twitter in some way. Social media channels range from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is a lot of relationship building involved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your web site increasing, as well. However, that with any relationship, it is a give and take. Don’t just expect to join a site like Twitter for the pure sake of pushing your content. That isn’t going to work - your true intentions will be very apparent and people will turn you off and ignore you.

6.) Use Your Awesome Headlines in Your Permalink Structure

That term might sound a little foreign if you are not familiar with blog administration. The permalink is a code that tells the blog software how to structure your hyperlink. Like, domain name/year/month/title/. In this case you will want to look at your blog software for more specifics. Most important and the point of this tip is to use the post title in your permalink structure. SEO-friendly permalinks that include the post title get indexed faster by search engines.

7.) Get on Blog Directories and Site Submission

About.com has a great tip here - “If you haven’t already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found onRobin Good’s Top 55 list. But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.

8.) Frequently Update the Blog

Another thing the About.com talks about is updates and spiders - “The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.”

10.) Work Steadily and Consistently - The Most Important Tip

To get the results you are looking for, you don’t have to slave over long blog posts several times a day. You do things like writing in a big chuck and scheduling them so that you can have posts show up daily even though you might only be writing once a month.

What Things Are Working For You?

So have you applied any of these tips already? Did you learn anything new? What tips work for you that we should share with fellow readers? Leave a comment.

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