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Capital Access 67
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Customer Service 88
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Posts Tagged ‘B2B marketing’


How to Manage Twitter When You Have a Zillion Followers

October 28th, 2010 :: Monika Jansen

By Monika Jansen

Every time I get a new Twitter follower, I look to see how many people they follow and how many people follow them (I’m at twitter.com/monikacjansen—feel free to look me up).  When I see numbers in the tens of thousands, I think, how the heck do they manage all those followers?

I did some research and found the answer.  Three answers, actually:

  1. Good tools
  2. Selective communication
  3. Regular housecleaning

1. Good Tools

An online application or platform that helps you manage your social networks is absolutely essential, because it will organize your Twitter feed for you.  I thought everyone used one, but based on what I read, that is definitely not the case! I happen to use Hootsuite, which I really like.  Every morning, I log in to check Twitter and Facebook.  My direct messages (DMs) and mentions (@s) on Twitter are aggregated in their own columns, so I look there first.  I’ll briefly skim what other people are posting, too, but I only visit Twitter briefly and once a day since I also have to work.

Two other popular tools that can help you manage Twitter are Seesmic and Tweetdeck.   It doesn’t matter what you use, just use something!

2. Selective Communication

I do not strike up a conversation with everyone who follows me.  I use Twitter to share information on B2B, social media, and small business marketing, not to make friends.  The first thing I do every morning is check my personal and professional e-mail.  Then I spend around 10-15 minutes checking Twitter and Facebook.  I reply to most DMs and mentions, which doesn’t take long, and look for new people to follow.

3. Regular Housecleaning

Because quality, not quantity, of Twitter followers is important, it’s a good idea to regularly clean your Twitter house.  Friend or Follow creates three lists for you: who is not following you back, who you are not following back, and who your mutual friends are.  Simply plug in your Twitter user name, and the first thing that pops up is a list of people who are not following you back.  (I was shocked by who was not following me!  But then I realized most of them are not active on Twitter.)

Use Who Follows Whom to find more people whom the power users in your circle follow.  It is a really great way to increase the quality of your followers.  You can type in up to five names.

Image by Flickr user yushimoto_02 (Creative Commons)

How to Use Delicious for B2B Marketing

October 25th, 2010 :: Monika Jansen

Next in my monthly series on unsung social media platforms is Delicious.  If you missed my first two posts in the series, check out what I had to say about using Digg and Reddit for B2B marketing.

Delicious is a social bookmarking site that serves up “The Tastiest Bookmarks on the Web.”  (Until their recent acquisition by Yahoo, they were called Del.icio.us.) Their goal is to help you find cool stuff online and save it in one place that can be accessed from any computer.  You can share your bookmarks with others, see what other people are bookmarking, and search for the most popular bookmarks across a range of topics and interests.  To categorize all of your bookmarks, you use tags rather than folders.  So if you like to bookmark funny videos, you can tag videos with both words and they’ll be findable under both terms.

Even before I did research on using Delicious for marketing purposes, it became obvious to me that you can build quite a reputation on Delicious for interesting and useful information.  If your website, articles and blog posts get bookmarked on Delicious often enough, they’ll make it to the front page of Delicious, deliver a lot of traffic to your website, and brand you and/or your company as a source of great information.

With that said, your popularity on Delicious is dependent on the quality of your online content rather than your popularity among other Delicious users (no voting here!).

After you create a free account, here’s how to get going:

1. Create a network. A network allows you to collect your favorite users’ bookmarks in one spot—and vice versa.  You can organize your network in to “bundles” to separate friends from colleagues, etc.

2. Subscribe to tags. Make a list of your favorite tags.  As bookmarks are added with those tags, they’ll be delivered to your subscriptions page.  It’s a great way to find new users to add to your network.  (You can also create subscription “bundles” to keep things organized.)

And here’s how to get use Delicious for marketing purposes:

Post information that makes users’ lives easier. I found a great blog post about Delicious on Traffikd’s blog.  To get a lot of bookmarks, they suggest posting resource lists, guides and tutorials, online tools and useful services.  Avoid humor, gossip, videos, news and opinions.

Spread the word. Add a Delicious badge to your website and blog. Invite friends, colleagues, and people in your professional circle to join your network, and ask people to bookmark your website, blog, articles, etc.

Integrate your Delicious strategy with your SEO strategy. Make sure the pages, articles and blogs posts you want to be bookmarked (and become popular) on Delicious use the keywords or phrases that you are currently found for on search engines.