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Posts Tagged ‘michael dougherty’


Ted Murphy Gets #SmallBizCool

November 12th, 2009 :: Michael Dougherty

Here comes another #SmallBizCool from the floor of BlogWorldExpo 2009. This time around I get to talk to twitter and social media legend Ted Murphy about social media and security. Ted Murphy is well known for his his Twitter and Blog Marketing Company, IZEA.

At BlogWorldExpo 2009, Ted took a few minutes to explain social media is cool and give us the update on his latest product Sponzai.

You can learn more about Ted at his website IZEA.com and you can follow Tee on Twitter @tedmurphy

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways if you have been reading, and this time watching, thank you and stay wicked.

Is Your Marketing Strategy Using All of the Ice on the Rink?

November 10th, 2009 :: Michael Dougherty

This past weekend, I enjoyed a Washington Capitals ice hockey game and the game got me thinking about something Jermaine Dupri said at BlogWorldExpo this year. I’m going to paraphrase, but he said that you should use social media tools in tandem with each other. Have something on Twitter that sends people to your Facebook page that references your blog and so on. Watching how they hockey players used the rounded end of the rink to pass the puck around behind the goalie to another player, or just out of the way, it made me realize that Jermaine had something there.

Now don’t get me wrong, it made perfect sense to me at BlogWorldExpo, but something about that particular game, my first hockey game in years, spun my mind into translating the puck into marketing message, the rink into your marketing plan, and the players your marketing pieces. At no point in that game was their wasted space on that ice. All parts of the rink were open and the puck flew anywhere it was needed with speed because of the actions of the players.

I have all ways believed that each marketing piece should support the one before it and the one after it. If you have to have a brochure, have it direct people to more information on a specific url on your website so you can track it. On that page let people share that message for your using something like Share This or send them directly to your companies Facebook or Twitter. Use social media to direct people to special content they can only find by following all your pucks on the ice, your marketing pieces.

Part of this is establishing how these pieces are all going to support each other, but another part of this is being comfortable, and confident, in your content so that you can let go of the message. Like a good hockey player, you have the control on how much intensity and strength is behind your marketing pieces. You will need to step back and let the natural momentum of your marketing strategy take its course. It will be up to you to make sure that the paths between your pieces are clear enough for the message to slide easily between them.

Most of us already have a few pieces in play, but as you create anything moving forward try to be conscious on how you can link the new pieces together. Or get really creative and start an off shoot campaign with new pieces and tactics that drive people to the pieces that existed before them. Sometimes scoring a win means you need to take a few extra chances with a few well placed shots, but if that shot misses it has a team behind it to give it the support it needs for a second shot at the goal.

Now here’s a question for you. Does your marketing strategy easily move your message from one piece to another? Are you using all of the ice on the rink?

I would love your thoughts on this. What other sports can you compare your marketing strategy to?

You can reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.

BlogWordExpo 2009: Tee Morris Gets SmallBizCool!

November 3rd, 2009 :: Michael Dougherty

It’s time for another #SmallBizCool from the floor of BlogWorldExpo 2009. This time around I get to talk to author, actor, podcaster, and social media legend Tee Morris about social media and security. Tee Morris is well known for his history in podcasting and social media. Tee’s most recent efforts focus on Twitter with his two books “All A Twitter”, previously reviewed here on GSB, and “Teach Yourself Twitter in 10 Minutes”.

At BlogWorldExpo 2009, Tee took a few minutes to explain why its cool to keep security in mind when working with social media and to promote his books.

You can learn more about Tee at his website teemorris.com and you can follow Tee on Twitter @teemonster

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways if you have been reading, and this time watching, thank you and stay wicked.

BlogWordExpo 2009: CNN’s Don Lemon Gets SmallBizCool!

October 29th, 2009 :: Michael Dougherty

It’s time for another awesome installment of #SmallBizCool from the sunny floors of BlogWorldExpo 2009. If you haven’t had a chance to, check out Jill Foster’s #SmallBizCool interviews over at WomenGrowBusiess.

BlogWorldExpo 2009 was filled with so many awesome exibitors, speakers and panels. One of the best moments, for me at least, was CNN’s Don Lemon as part of the opening keynote for Friday on “The Death and Rebirth of Journalism”. His insight into the evolution, not the death, of traditional media gave a lot of us a reason to think. Don was kind enough to take a few minutes, after that keynote, to explain why social media is cool to him.

Learn more about Don on CNN or you can follow Don on Twitter @donlemoncnn.

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways if you have been reading, and this time watching, thank you and stay wicked.

BlogWordExpo 2009: Chris Brogan Gets SmallBizCool!

October 27th, 2009 :: Michael Dougherty

For the first of many #SmallBizCool segments, geniously thought of by Jill Foster over at WomenGrowBusiness, to come from BlogWorldExpo 2009, Chris Brogan took a moment from signing copies of his book Trust Agents to do explain why it is cool to become a Trust Agent.

As his website says, Chris Brogan advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value.

If you haven’t heard of Chris Brogan before, you can visit his website chrisbrogan.com, follow him on Twitter @chrisbrogan, or learn more about Chris’ book Trust Agents

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways if you have been reading, and this time watching, thank you and stay wicked.

Eight Things to Keep in Mind Before Your First Convention/Expo

October 23rd, 2009 :: Michael Dougherty

I had the opportunity, at BlogWorldExpo, this year to speak to several people who were attending their very first convention/expo. We talked about the things that were forgotten, the things that you couldn’t plan for, and the things we’ll be doing differently the next time around for the convention.

Now each convention/expo is an experience unto itself, but there are several things you can do prior to a convention that will help you out, regardless of the event. These are the eight things that I map out before I head any convention/expo and, with the exception this year due to poor planning for the red eye flight, have served me extremely well.

And now, in no particular order, I bring you, dear reader, the “Eight things to keep in mind before your first convention/expo”.

  1. Do your homework. What is the location you are going to be like? Are there going to be after parties? Have you reached out to any one you know that has previously attended? This is the best time to really get a feel of what the entire event, and experience, will be like for you. It will be fluid, because things change, but taking the time to do some research on the event, even just for yourself, will give you a greater foot in the door. I know it sounds like common sense, but you’d be surprised how many people I talked to that said things like, “If only I had asked someone before hand” or “I didn’t know that this event was convention/expo was part of a larger event going on at the same time”.
  2. Map out a plan of attack. Most conventions/expos will let you know their intended schedule weeks in advance. This will give you an opportunity to map out what panels/keynotes/seminars you want to attend, decide which luncheon/dinner you may want to skip out on, or what have you. This little bit of pre-planning, plus a good idea of the floor layout, will help you hit the ground running. Know now that, like most things you will experience at a convention/expo, things are subject to change, but at the very least you, if you have a fluid plan, you can adjust on the fly.
  3. Know what you want to get out of it before you sign up. Conventions/Expos are capable of giving you multiple opportunities all at the same time. Networking, education, and product demonstrations are just a few. If you’ve done your homework of asking previous attendees, and you have a pretty good idea of a plan, you can come to an easy assumption of what you want to get out of it. It doesn’t take much time and can be done before you purchase the ticket…say if you have to justify the event to your boss.
  4. Start the talking before you arrive. Feeling like the only person in the building who doesn’t know anyone can really do some damage early on to your experience. With the social media tools we have today, and from your research from #1, find people who are also attending for the first time or have gone and don’t mind a tag along. That way you are starting the convention with a partner in crime. Even if it’s just for a panel or two. You’ll be amazed what one or two introductions will do for your confidence.
  5. Decide now, is this a vacation or work? Some conventions/expos are held in an area that is a destination location for tourists. It can be very tempting to turn this business event into a vacation, but if your intent is to get the most out of the panels/sessions/whatever you need to fully be present. That’s not saying there isn’t time for fun, but if your company is paying for you to go, how do you think they will react if your response to “did you get some networking done” or “did you attend all the panels you told us you would” is “No, I spent a lot of time shopping and sitting by the pool”. That’s probably more of a larger-than-life answer, but you get the idea.
  6. Decide what “prepared” means to you. Will you need multiple pieces of luggage to fit all your stuff? Will you need to send things ahead to the hotel so you aren’t carrying them with you? Will you need to be packed days in advance due to a busy work schedule? Trust me, you don’t want to try to figure out how to pack seven thousand postcards into your carry on luggage. I’ve had that thought and then realized just how heavy those suckers would be. Fortunately, I had that thought weeks early and had the forethought to send 90% of them to the hotel to arrive on the day I did.
  7. Leave early and stay late…if possible. If you can afford to, both financially and time wise, my advise is to head out for your convention a day early and stay a day later. Sometimes you can only do one or the other, but this will give you a little time to collect your hearings from time changes, new locations, and work on your plan of attack. The last thing you want is to start your experience tired, grumpy, or frustrated.
  8. Be not afraid, they are human too. Every convention/expo has its own celebrity. Whether it’s a guest panelist, an actual celebrity, or even your own convention/expo cohorts, they are just human beings…like you. The best thing to do, if you want to approach them, is be respectful of their time and approach them the same way you would want to be approached. Don’t gush over their fame, don’t pitch them on your idea, and thank them for their time.

I know we all have our own tasks, preparations, and rituals before we leave for a trip. I would love to hear your pre-convention rituals. Leave a comment here.

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.

Interview with Gary Vaynerchuk, Author of “Crush It!” Part 2

October 20th, 2009 :: Michael Dougherty

Here is the part two of my interview with Gary Vaynerchuk author of “Crush It! Why now is the time to cash in on your passion”. If you missed it, you can read the first part of the interview here.

Mike Dougherty: If Misha’s grown up and she’s entering the work force, like you did, what life lessons would you pass onto her?

Gary Vaynerchuk: Well first, I would instill in her so much self esteem in her along the way, that she would be more than capable from the get go, she wouldn’t need much. That being said, you know, it comes down to really understanding that it’s all about doing what you want. There’s nothing else. There really isn’t. Cash is bullcrap and its overrated.  It’s all about happiness. Nobody was ninety-five, laying on their deathbed, and said they wished they worked more or made more money. They wished they’d spent more time with their family. They wished they did things they liked.

So, one thing I’ve been very good at, and I hope she picks up DNA wise, is I do what I want. While loving everyone else and doing all the right things for my family, the second I felt any negativity, or one percent unhappiness, with Wine Library retail I started Wine Library TV.

Do what you want. I want her to realize it’s ridiculously hard work to achieve anything worth while. There’s two ways to build the biggest building in town. One is to just build the biggest building and the other is to tear all the other buildings around you down. I think ninety percent tear and I want her in that ten percent that just builds the biggest building. That’s something somebody said to me and I’m very proud of. This older business gentleman said, that I was one of the best examples of building the biggest building. Not trying to hurt anyone else around him. I thought that was nice. It was a nice compliment and it stuck with me.

Mike Dougherty: It was very nice. So is that a key factor for you, when you do business, is to try to get the biggest bang for the buck while not causing collateral damage all around you?

Gary Vaynerchuk: Yeah, I think that’s imperative. You don’t want to hurt people. As an aggressive retailer you sometimes hurt wineries, brands, but it’s about communication and we speak to our wineries heavily.

Mike Dougherty: You’ve gone through the honeymoon phase several times with multiple projects. You’ve gotten the project done. The idea is on the table. What is your best advice for somebody who started a small business, or is in a small business, and the honeymoon phase has peaked and they are getting a little bit burnt out, and crispy, but they are still in love with the idea?

Gary Vaynerchuk: Reinvent it…slightly. It’s like sex. Dress up, right? You’re not changing your partner.

Mike Dougherty: You’re changing the experience.

Gary Vaynerchuk: Right. So spice it up. Change the displays in your store. Bring in a new product launch. Go into a new niche in your consulting business. Don’t fish where all the fish are. I mean, that’s what I did. I got into tech, because I started fishing in tech because wine places were the place that I didn’t necessarily feel like I wanted to fish at. I mean I did, but I wanted to find new ponds. And I found Twitter, Digg, StumbleUpon, and all these other new worlds that have been influential in my growth.

Mike Dougherty: Speaking of those, you’ve been in this for about three years now. How have you seen this little are we are in called social media this grow and change over the past three years?

Gary Vaynerchuk: Well, it got renamed from Web 2.0 [laughs]. It’s become a lot more businesslike and less kind of dreamy and zen. And that bodes well for me because I’m a business man. Actually, that bodes less well for me, because I liked when everyone was hippie about it, you know, because I’m an entrepreneur. At the end of the day, I think it’s maturing, but I still think it’s completely under appreciated and underrated. I still don’t think people really realize what’s going on.

Mike Dougherty: So when are you looking for the next book to come out?

Gary Vaynerchuk: Next year this time.

Mike Dougherty: Do you want to give away what it’s about or do you want to keep it a secret?

Gary Vaynerchuk: I’ll give you a hint that it’s focusing very heavily on contradictions.

Mike Dougherty: And to wrap it up, last question, because I like to do something weird, what’s your all time favorite wrestler from the 1980’s?

Gary Vaynerchuk: That is the easiest question I’ve been asked of all time. It’s the Macho Man Randy Savage.

Mike Dougherty: I’m a [Jimmy] Snuka guy.

Gary Vaynerchuk: Are you a Snuka guy?

Mike Dougherty: I am.

Gary Vaynerchuk: So Macho Man came along when every single person liked [Hulk] Hogan. And Hogan’s liker Federer, Tiger Woods, Wayne Gretzky, and [Michael] Jordan to me. There’s just no fun in rooting for them. I want to work for it.  And so it was Macho Man for me.

Mike Dougherty: Nicely done, sir. Thank you for a great interview.

Gary Vaynerchuk: Thank you so much.

With that Gary went back to his daily hustle and I header back home to get the interview committed to paper…um…laptop. After spending some time with Gary in person, I can tell you that he is not just an online persona. What you see is what you get and that, dear reader, was refreshing and inspiring.

As I mentioned before, my review copy of “Crush It!” arrived the day of the interview. So you’ll have to wait till the end of the month for that review, but Gary was kind enough to offer two free copies of the book for me to give away. I’m going to give away the second book at the end of the review, but to earn this first copy you need to need to be the first person to respond, in a comment below, with the answer to the following questions:

1) What is the tagline of Cork’d?

2) What did Gary say his brother AJ is finally getting? And what does that mean?

3) Where do you send your receipts to get a personalized video from Gary as part of Crush It! – The Experience?

I would love to hear your thoughts on this interview so leave a comment here. You can reach me on Twitter by following me @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.

Interview with Gary Vaynerchuk, Author of “Crush It!” Part 1

October 13th, 2009 :: Michael Dougherty

So there I was, no kidding, driving up to Wine Library, in Springfield, New Jersey, to meet Gary Vaynerchuk author of “Crush It! Why now is the time to cash in on your passion”. My review copy arrived the day of the interview so, with the drive and only reading one chapter that was offered online, I had a lot of time to think about what I wanted to ask. I mean what do you ask a guy who’s probably been asked the same questions over and over to keep an interview like this fresh?

As I drove by Wine Library, trying to find a café with wireless to kill some time, I was in awe in the size of the building. Had I not been looking for it I might have thought it was just another office building, but knowing that this is a wine store taking up damn near a full block of real estate…I knew I was in for a great experience.

I entered Wine Library and was met by Matt, Gary’s right hand man, who took me up to Gary’s office, where Wine Library TV is filmed, and lets me know that Gary, true to his word, was in a day that was full of hustle. Matt let me know, Gary was wrapping up a business meeting for the store and would be right in to talk afterwards.

Gary exited his meeting displaying all the passion, and thunder, he’s been known for and was ready to go. After a few minutes to set things up, giving Gary an opportunity to take care of a few things, we got right into it.

We had a lot to talk about so this interview will be broken up into two parts. Next portion of the interview will be released next Tuesday. Here is the transcript of our interview:

Mike Dougherty: First question, Gary, how are you doing?

Gary Vaynerchuk: Phenominal.

Mike Dougherty: You’ve got a bunch of stuff going on today.

Gary Vaynerchuk: [laughs] Yeah, man. It’s always hustle, it’s always grind, and it’s always exciting. And things are good.

Mike Dougherty: So you’re putting out a book.

Gary Vaynerchuk: Yup.

Mike Dougherty: You’ve got CinderellaWine.

Gary Vaynerchuk: Yeah you can see a lot of chatter out about that today.

Mike Dougherty: And then the gourmet site.

Gary Vaynerchuk: The GourmetLibrary.com site. It’s funny. You know they kind of got announced together. And I think all the hype is on CinderellaWine.com. And then there is Cork’d, which I only launched a month ago.

Mike Dougherty: How are they all going at the same time? How are you going with all of this at the same time?

Gary Vaynerchuk:

Good people around me. You know, that’s always the key. And it’s what I want to do. That’s the kind of entrepreneur I am.  I want to scratch those itches. I want to do as many things as possible.

Mike Dougherty: So without giving anything away, how many irons in the fire do you actually have besides what you just launched now?

Gary Vaynerchuk: The ones that are launched now….these were my big secrets. As of August I had Cork’d, CinderellaWine, and GourmetLibrary all primed for push. They are now out. I think I’m kind of….there’s one more. There’s one more that will be out very shortly and then everyone’s going to be completely stunned by my insanity. Wine Library, Wine Library TV, the book, Cork’d, VaynerMedia, CinderellaWine, Gourmet Library, and one more really cool site.

Mike Dougherty: How is VaynerMedia going by the way?

Gary Vaynerchuk: Really well. You know my brother AJ is well on his way to getting his daps, not being my brother or getting a free ride. People are starting to interact with him and realize he’s got a lot of chops. Working with NHL, the Jetts, and a lot of cool brands and really enjoying it. Consulting is hard, you know, because the way I work, speed and hustle wise, is not normal. I’m starting to realize that. And it’s obviously very different for brands that are big, corporate, and fortune 500. There are a lot of cool things going on, but I’m enjoying it.

Mike Dougherty: Nice. For someone getting into “Crush It!” for the first time, or experiencing you through Wine Library TV or maybe GaryVaynderchuk.com, what is the best advice that you can ask for them to take away from “Crush It!”?

Gary Vaynerchuk: That everything has changed. That everything I wrote in this book was not real five years ago. And that’s really important to understand, because at the end of the day everything has changed and there’s so much opportunity. The fact that cash is now not king. The fact that sweat equity and caring and hustle and innovation is…that’s a big deal. The fact is that cash has been neutralized by the growing platforms of the internet.

Mike Dougherty: How long was “Crush It!”, from beginning to end, as a journey for you?

Gary Vaynerchuk: Writing it or the thesis of the book?

Mike Dougherty: The entire process from concept to creation.

Gary Vaynerchuk: From the actual practicality of the book. Probably four months. Not to bad.

Mike Dougherty: No, not at all.

Gary Vaynerchuk: You know, this is kind of my manifesto. So I very much dictated the whole thing. I can talk a lot so I banged it out. So it wasn’t too hard.

Mike Dougherty: So talk about the things people can do if they buy multiple copies of the book.

Gary Vaynerchuk: You mean the Experience thing I did? You like that?

Mike Dougherty: I love it.

Gary Vaynerchuk: Yeah it was pretty cool. I really think this is the future of bands and content in general. You know, three books you get a wrist band. So on crushitbook.com, if you go there, you’ll see a big button that says “the experience” so you can buy three books. You can buy thirty-five books and get me to make a special video for you, which I think is pretty fun. I think it’s one hundred fifty books for a Skype call and I have this one day in December for two hundred and fifty books. Then there’s dinner and consulting for five hundred books. And so it’s just creating new and fun ways to interact with my audience. You know, it’s not the cheapest way, but for the one hundred fifty, two hundred fifty, and five hundred copies those are really for corporations. It’s going to be fun.

Mike Dougherty: Now how are you balancing all of that plus fatherhood?

Gary Vaynerchuk: That’s a great question. Not as well as I hoped, at some level right now so far, if I’m being honest and transparent. I would like to spend a little more time with Misha. Early on, it’s good that she’s still in that four months and under range. But this is a real big push for me with the book and all these launches. I’ll definitely be settling in, in 2010.

That wraps up Part One of my interview with Gary. In Part Two Gary gives the advice he’ll give to Misha when she enters the business world, his philosophy on doing business, and a really great answer to an odd question. Plus, you’ll learn how you can get a free copy of Gary’s “Crush It!”.

I would love to hear your thoughts on this interview so leave a comment here. You can reach me on Twitter by following me @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.

Eight things to keep in mind on during your project

October 8th, 2009 :: Michael Dougherty

It’s time for another excited edition of “Mike Dougherty’s Eight Things”. In other posts in this series, I’ve gone over things to have figured out before you meet your designer, things to help you choose your next marketing piece, and things to think about before you start your logo. I’ll get back to other things about different pieces, like websites and such, but for now we’re going to talk about things to keep in mind during the project.

A project is much more than just figuring out what you want and hiring a designer. You have a place, and a job to do, in the project as well. Without any further ado, here are eight things to keep in mind during your project.

  1. Home Runs aren’t common. As a designer, there are reasons we do comps (mock-ups of the possible project design) and ask a lot of questions. It happens, but very rarely, that a designer will nail the exact nuances of a project on the first try. The main reason for that is we, designers, are not mind readers. We’re more like detectives trying to figure out what the final image will be by asking you for your input. We’re more like archeologists of imagination. We keep working till we find that magical, mysterious beast that is your project.
  2. The Milestones of your project. There are steps, in any project, that deliverables and notes are required. Make sure you, and your team if you have one, are keeping on schedule so that when it’s time for your approval, or notes, the window of time for response doesn’t turn into a gaping hole.
  3. Your approval process. It is critical for you to be fully, mentally and physically, present for the approval process. If you sign off on a design know now that you have just completed that portion of the project. Going back to make changes, because you didn’t invest the full amount of time you needed to make it right…is going to cost you time and money. Before you put your pen to paper to approve…see #8 of this list.
  4. That your scope isn’t being “creeped”. You, and your designer, agreed to a list of certain items, and tasks, that would make up this project. Adding things, after the project has been agreed upon and started, will cost you time and money as well. Rather than go on about it here, read my previous post “It’s called a SCOPE of work, you CREEP” here on GrowSmartBusiness.
  5. Your friends won’t live your choices.  I’ve seen, time and time again, people take the comps, the designer gave them to approve, to their friends for feedback. Bottom line, you have to live with this design…not your friends. Very rarely will your friends be brutally honest with you. More often than not they will not want to hurt your feelings. A better source of feedback is your current, or prospective, clients. If you are unsure yourself it might mean that you aren’t happy with the design and can’t articulate why…which is ok, but work with your designer to see what you can do to get you to #8.
  6. The designers’ time is just as valuable as yours. When it comes time to meet with your designer, for the first time or on Milestone steps, make sure you dedicate that time to your designer. They cleared their schedule for you, and your project, the least you could do is do the same. Let the phone go to voicemail or someone else get it. The emails will be there after the meeting to be addressed. And for, Pete’s sake, do not try to close a sale while your designer is present. Yes, all of these things have happened in my presence and I’ve actually had to say, “If this project, and my time, is not important to you…then maybe we should put this on hold”.
  7. If you want to add more…it’s a new project. I know you love your designer and you two have become friends. Or you think you’re designer is such cool frood who knows where his towel is (if you get that reference award yourself 20 geek points…I’m keeping track), but anything beyond what was agreed upon, I hate to say this, is a new project and will add time and money (gee…do I sense a theme) to your project. Take a minute, if you haven’t already, and review the eight things to help you choose your next marketing piece. These could help ensure that you, and your designer, successfully get you to #8.
  8. You have to be happy with the results. This process takes time, but at the end of the day you, the client, ultimately have to be happy with the results. It’s partially your job to make sure you are. You need to be so excited about your marketing piece that you want to tell it to the mountains. If you aren’t, keep working with your designer to get there…as long as it is within the agreed scope of the project of course.I, personally, don’t believe in the “these are your only three choices to pick from” game that some designers play. I know that’s going to make me very unpopular, but ultimately we’re providing a service. IF your designer wants to keep you in a “only three choices” box that only allows you so much room…get a new designer, but know that you have to respect #6 to get to #8.

I want to know if there’s anything you think I’ve missed. Who knows, you could inspire another “Eight Things” list, which you would be credited for.

You can always reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As always dear reader, thank you for reading and stay wicked.

Book Review: Why does Tee Morris’ book have me “All A Twitter”?

October 6th, 2009 :: Michael Dougherty

I constantly source out material for post ideas or unique ways marketing/social media are being brought to the masses. My main source for this is books. I will admit for a tech guy, I like my resource material a little on the old school side, but these are the things I like to read when I disconnect from the laptop.

Lately there seems to be a flood of books about using the tools of social media, such as Facebook, Twitter, and the rest. Some books feel like they are trying to talk to everyone, new users to the experienced, and have left me feeling like I have been missed. I often feel like there are questions that I still had at the beginning that were never answered. There are things, as a moderately experienced user, that I wished wouldn’t have been glossed over or should have been included.

“All A Twitter” by Tee Morris, in my opinion, and mind you that’s worth a lot to me, has hit the mark for all possible users of Twitter. The main reason for this, and he explains this himself in the beginning of the book, is that he, like you and I, is a user of the technology he’s writing about. Not to say other authors on this tool aren’t, but “All A Twitter” doesn’t come across as an instruction manual. “All A Twitter” feels like is a conversation with a friend who has scouted out the terrain way ahead of you and has come back to tell you all about it.

One of the impressive aspects about the entire experience of reading this book is that it did not end when I hit the last page. Tees has built into the book actions to take what you’ve learned, such an experience with hashtags, and apply what you’re learning as you read. This, to me, is something that can break down the fears that a new user would experience and get them to roll up their sleeves to start tweeting. I even find myself going back and searching out those steps I took and seeing how others experienced them.

Tee covers everything that you could imagine from a book on Twitter and, as Tee himself writes, “follows a logical progression with Twitter”. From setting up your account, which mobile phones handle Twitter best, to proper etiquette, Tee covers everything you would need to get the most out of the online tool. The book even has ways to expand the information, such as the “A Little Birdie Told Me…” which are tips on the in’s and out’s of the tool or the “Fail Whale Says…” tips which are there to help prevent you from falling into traps that could derail your enjoyment, and success, with Twitter.

Now, I haven’t written a review on marketing/social media books on GrowSmartBusiness before, but after reading Tee Morris’ book “All A Twitter” that has changed. Once month I will source out a book, new or established, and give you my thoughts on it. At the very least, these books could help expand your idea bank of marketing tips or ideas. To me, the best education in the world is one that comes from more than one teacher.

This book was good enough, for me, to follow the advice offered in the forward, written by Chris Brogan, which was to “give it to someone else”. I’m not going to go giving away multiple copies, not just yet anyway, but what I will do is send the first person who comments here a free copy of the book. And this has to be a relevant comment about either the book or this post. You can’t just put up “First” or some variation of “Give me my free book”. I mean I have standards…well, some what, but the comment has to be relevant at the very least.

To make this easier, your comment needs to be twenty words on if you have read “All A Twitter”, or why you would like to, and provide a valid email that I can contact you with to get the address to send it to. I would love to hear your thoughts in a comment below regardless of who is first.

You can also reach me on Twitter by following me @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.