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Review: Successful Blogging in 12 Simple Steps

November 18th, 2010 :: Thursday Bram

As a small business owner, blogging can be problematic. There are plenty of reasons why it can be useful for a small business, like improving your ranking in search engine results. But it can also be a lot of work. Even if actually writing posts isn’t an issue for your business, you still have to find time to learn about the blogging process. The learning curve can be speeded up with a resource like Successful Blogging in 12 Simple Steps.

Annabel Candy, the author of Successful Blogging, comes from a small business background and has created the guide that small business owners need to be able to dive into blogging and succeed.

Blogging By Numbers

Candy breaks down the blogging process into a manageable process of 12 steps, ranging from defining the topic of your blog to creating a guest posting strategy. Those are big steps, admittedly, but each step is organized in such a way as to make it easy to take action.

When defining your topic, for instance, Candy highlights the considerations the owner of a brand new blog must take into account. She includes resources for further research, but doesn’t get bogged down in too much information. Candy provides enough information to let you take action and follows that information up with action steps and a worksheet that will allow you to get everything straight quickly.

Avoid Information Overload

Successful Blogging in 12 Simple Steps clocks in at 65 pages. When you consider that there are plenty of blogging books topping out over 200 or 300 hundred pages, that can seem a little thin. But that length is something that Candy worked hard to achieve. The average small business owner doesn’t have a week to sit down with a blogging guide and slowly read through it. Sorting through the information that isn’t actually necessary for the type of blog you’re hoping to run just makes matters worse. So Candy skipped all the material that you don’t need. This ebook is something that you can read quickly and take action on immediately. There’s nothing to get in the way of creating and running a blog.

Candy offers Successful Blogging with several options to make sure that buyers get exactly what they need. The ‘Hot’ version is priced at $29 and includes an additional chapter on motivation. The ‘Super Hot’ version adds in an audiobook version, as well as blog case studies, for $39. Candy also offers the ebook packaged with a consulting session to work through questions specific to your business and your blog for $499. The variety of options makes it easy to get as much help as you need for your blog — and not pay for more.

Photo Courtesy Annabel Candy

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